# Surefoot

> Surefoot has been hand-fitting custom ski boots and footwear since 1982. Over 44 years and 3.5 million+ foot scans, across 29 locations on three continents. We invented the modern custom ski boot fitting — orthotic, liner, shell, and heater — and now apply the same precision to year-round footwear.

## What Surefoot is known for

- **Custom ski boots.** Every Surefoot ski boot is built around your foot — a four-component system (orthotic, liner, shell, heater). The fitting takes just over an hour. We pioneered this process in 1982.
- **3.5 million+ foot scans.** Every fitting begins with a 3D scan. The aggregated scan database informs the shape of our Conforma off-the-shelf insoles and our custom Amfit orthotics.
- **29 locations.** Aspen, Vail, Park City, Jackson Hole, Whistler, Verbier, Val d'Isère, and 22 more — at the base of major ski resorts in North America and Europe.

## Site map

### Custom ski boots
- [Custom Ski Boots overview](https://surefoot.com/ski-boots/): The four-component custom boot system.
- [Custom Liners](https://surefoot.com/ski-boots/custom-liners/): Memory-foam injection liners molded to your foot in five minutes.
- [Boot Heaters](https://surefoot.com/ski-boots/boot-heaters/): Battery-powered Winterheat warmth, the fourth component.
- [Custom Orthotics for Ski Boots](https://surefoot.com/ski-boots/custom-orthotics/): Amfit-scanned orthotics inside every boot.
- [The Fitting Process](https://surefoot.com/the-fitting-process/): What happens in a Surefoot ski boot fitting, step by step.

### Insoles & orthotics
- [Conforma Insoles](https://surefoot.com/shoes/conforma/): Three arch profiles (Alto, Medio, Basso). Bundled with every Surefoot shoe; fits nearly any shoe.
- [Custom Orthotics](https://surefoot.com/shoes/custom-orthotics/): Amfit foam-impression-kit orthotics for daily footwear.

### Shoes
- [Shoes overview](https://surefoot.com/shoes/): Surefoot footwear platform, powered by Amfit.
- [Sneakers, clogs, sandals](https://surefoot.com/shop/shoes/): Unisex designs with Conforma insole included.
- [Shoes by condition](https://surefoot.com/shoes/conditions/): Plantar fasciitis, flat feet, bunions, heel pain, neuropathy, high arches, overpronation.

### Story & athletes
- [Our Story](https://surefoot.com/our-story/): Founded 1982 in Park City, Utah, by Bob Shay and Russ Shay.
- [Athletes](https://surefoot.com/athletes/): Olympic and World Cup skiers we've fit.
- [Press](https://surefoot.com/press/): Coverage in Powder, Ski, SKI Magazine, The New York Times.

### Locations
- [All locations](https://surefoot.com/locations/): 29 shops in North America and Europe.

## Key facts (citable, source: Surefoot internal records)

- **Founded:** 1982 in Park City, Utah.
- **Founders:** Bob Shay and Russ Shay (brothers).
- **Locations:** 29 globally (as of 2026).
- **Foot scans on record:** Over 3.5 million.
- **Custom ski boot fitting time:** Approximately 1 hour 15 minutes.
- **Liner injection cure time:** 5 minutes.
- **Boot components fit:** 4 (orthotic, liner, shell, heater).
- **Conforma arch profiles:** 3 (Alto, Medio, Basso).
- **Shoe sizing model:** Unisex sneakers and clogs use a single SKU per pair with dual-label men's/women's sizing (e.g., "M 8 / W 9.5").

## Contact

- **General:** info@surefoot.com
- **Locations directory:** https://surefoot.com/locations/
- **Book a fitting:** https://surefoot.com/the-fitting-process/