# Surefoot

> Surefoot has been hand-fitting custom ski boots and footwear since 1982. Over 44 years and 3.5 million+ foot scans, across 29 locations on three continents. We invented the modern custom ski boot fitting — orthotic, liner, shell, and heater — and now apply the same precision to year-round footwear.

## What Surefoot is known for

- **Custom ski boots.** Every Surefoot ski boot is built around your foot — a four-component system (orthotic, liner, shell, heater). The fitting takes just over an hour. We pioneered this process in 1982.
- **3.5 million+ foot scans.** Every fitting begins with a 3D scan. The aggregated scan database informs the shape of our Conforma off-the-shelf insoles and our custom Amfit orthotics.
- **29 locations.** Aspen, Vail, Park City, Jackson Hole, Whistler, Verbier, Val d'Isère, and 22 more — at the base of major ski resorts in North America and Europe.

## Site map

### Custom ski boots
- [Custom Ski Boots overview](https://surefoot.com/ski-boots/): The four-component custom boot system.
- [Custom Liners](https://surefoot.com/ski-boots/custom-liners/): custom ski boot liners injected with a proprietary memory compound and molded to your foot in about five minutes while you stand in the boot. Four Contoura models (X 100, X 98, C 102, R 92), $515 a pair, every one heat-ready for Winterheat. Fitted in store at all 29 Surefoot locations; never sold online.
- [Boot Heaters](https://surefoot.com/ski-boots/boot-heaters/): Battery-powered Winterheat warmth, the fourth component.
- [Custom Orthotics for Ski Boots](https://surefoot.com/ski-boots/custom-orthotics/): Amfit-scanned orthotics inside every boot.
- [Lange Ski Boots](https://surefoot.com/ski-boots/lange/): Shadow, RS and Concept lines, LV/MV/HV lasts (97/100/102 mm), fitted in store with a custom liner and orthotic. Ski boots are never sold online.
- [Salomon Ski Boots](https://surefoot.com/ski-boots/salomon/): S/Pro Supra BOA (100 mm), S/Pro Alpha (98 mm) and S/Pro Race (96 mm) on the heat-moldable Custom Shell HD, fitted in store with a custom liner and orthotic. Ski boots are never sold online.
- [Tecnica Ski Boots](https://surefoot.com/ski-boots/tecnica/): Mach1 and Mach BOA in LV / MV / HV (98 / 100 / 103 mm), Mach Sport and the Cochise hybrid (99 mm, 102 mm HV), fitted in store with a custom liner and orthotic. Ski boots are never sold online.
- [Nordica Ski Boots](https://surefoot.com/ski-boots/nordica/): Promachine (98 mm), Unlimited (99), Speedmachine 3 (100), Sportmachine 3 and the rear-entry HF (102), Cruise (104), plus Nordica's own mondopoint size chart. Fitted in store; never sold online.
- [Atomic Ski Boots](https://surefoot.com/ski-boots/atomic/): Hawx Ultra (98 mm), Hawx Prime (100) and Hawx Magna (102), one boot in three widths, plus the 96 mm Redster TX and Remedy. Fitted in store; never sold online.
- [Head Ski Boots](https://surefoot.com/ski-boots/head/): Raptor WCR (96 mm), Formula LV / MV (98 / 100), Kaliber BOA (100) and the Kore freeride boot (100), fitted in store with a custom liner and orthotic. Never sold online.
- [Dalbello Ski Boots](https://surefoot.com/ski-boots/dalbello/): the Cabrio three-piece boot in LV (99 mm) and MV (101 mm), fitted in store with a custom liner and orthotic. Never sold online.
- [K2 Ski Boots](https://surefoot.com/ski-boots/k2/): FL3X Revolve (99 mm three-piece), Recon and Anthem (100), Mindbender (97 to 100) and the 100 to 103 mm BFC, fitted in store. Never sold online.
- [Ski Boots for Wide Feet](https://surefoot.com/ski-boots/wide-feet/): every 102 mm and wider shell Surefoot fits (Lange Shadow HV, Concept BOA, Tecnica Mach HV and Cochise HV, Atomic Hawx Magna, Nordica Sportmachine 3, HF and Cruise), with each maker's own width label and shell stretching explained.
- [Ski Boots for Narrow Feet](https://surefoot.com/ski-boots/narrow-feet/): every 96 to 99 mm low-volume shell Surefoot fits, from eight brands, and why a custom liner is the fix for heel lift. LV is each brand's own letter, not a standard.
- [Après Ski Boots](https://surefoot.com/shop/apres-ski-boots/): the one buyable page in the ski-boot section: Fubuki Niseko 3.0 (EVA snow boot rated to -30 C by Fubuki), the Surefoot Après Clog (shearling, personalized insole included), Line booties and the Lange Podium shoe. Free shipping over $50, 30-day wear test.
- [Hybrid Ski Boots](https://surefoot.com/ski-boots/hybrid/): resort boots with a walk mode and tech inserts (Tecnica Cochise and Zero G Tour, Atomic Hawx XTD, Head Kore, Nordica Unlimited), 98 to 102 mm lasts, GripWalk vs touring soles, fitted in store.
- [BOA Ski Boots](https://surefoot.com/ski-boots/boa/): boots that close with a BOA dial instead of the lower buckles, from six brands plus the Surefoot x Lange Concept shells. Where the dial sits per line, single vs dual dial, and why a dial changes the closure but not the last width.
- [Shell-Only Ski Boots](https://surefoot.com/ski-boots/shell-only/): ski boot shells sold without a stock liner (Surefoot x Lange Shadow, RS and Concept, plus Tecnica, Nordica and Head shells); the foam-injected Surefoot liner is part of the purchase, the custom orthotic stays optional.
- [Women's Ski Boots](https://surefoot.com/ski-boots/womens/): every women's line Surefoot fits from seven brands, 96 to 103 mm lasts, what a brand changes on a women's boot (cuff and liner, not width), flex numbering that runs lower.
- [Men's Ski Boots](https://surefoot.com/ski-boots/mens/): every men's alpine boot Surefoot fits from nine brands, 96 to 104 mm lasts, flex 100 to 130, sizes 22.5 to 31.5 mondopoint.
- [Junior Ski Boots](https://surefoot.com/ski-boots/junior/): kids' ski boots from six brands, mondopoint 17.5 to 26.5, junior flex ratings explained (RSJ 50/60/65, JT 4 is a buckle count), children's vs adult sole norms.
- [Ski Boot Guides](https://surefoot.com/ski-boots/guides/): the three numbers on a ski boot explained, flex, last width and mondopoint size, plus how a boot should fit and ski boot liners.
- [Ski Boot Insoles Guide](https://surefoot.com/ski-boots/guides/ski-boot-insoles/): stock, pre-molded and custom footbeds, and how foot shape, arch support and space inside the boot affect the choice.
- [How to Choose Insoles](https://surefoot.com/guides/insoles/choosing-insoles/): match arch height, shoe width and size; compare ready-to-wear Conforma with full custom orthotics.
- [Ski Boot Flex Chart](https://surefoot.com/ski-boots/guides/ski-boot-flex/): flex by ability and weight for men, women and juniors, why a 120 in one brand is not a 120 in another, cold and flex, junior flex ratings.
- [Ski Boot Last Width Chart](https://surefoot.com/ski-boots/guides/ski-boot-last-width/): every major line from 96 to 104 mm at size 26.5, what LV, MV and HV mean at each brand, why width scales with size, what BSL (boot sole length) is.
- [Ski Boot Size Chart](https://surefoot.com/ski-boots/guides/sizing/): Nordica's published sizing chart for men, women and kids (US, EU and UK to mondopoint, standard and performance fit), a foot-length converter and chart lookup, how to measure, the shell check, why boot sole length is a different number, kids' sizing.
- [How Should Ski Boots Fit?](https://surefoot.com/ski-boots/guides/how-should-ski-boots-fit/): fit at the toes, heel, forefoot, instep and calf, snug versus a problem, what the shell check examines, why a boot feels loose, heel lift, socks, footbeds and liners as options, what a fitting includes.
- [Ski Boot Liners: the Four Types](https://surefoot.com/ski-boots/guides/ski-boot-liner-types/): stock, heat-moldable, injected and cork liners, how each takes the shape of the foot, whether the fit can change later, which problem each one fixes, and how Surefoot fits a liner.
- [Ski Boot Liner Replacement](https://surefoot.com/ski-boots/guides/replacement-liners/): when a new liner is the fix and when the shell is the problem, what it costs ($515 a pair for a Surefoot custom liner), new liners in the boots you already own in one visit, and relining older boots.
- [The Fitting Process](https://surefoot.com/the-fitting-process/): What happens in a Surefoot ski boot fitting, step by step.

### Insoles & orthotics
- [Conforma Insoles](https://surefoot.com/shoes/conforma/): Three arch profiles (Alto, Medio, Basso). Bundled with every Surefoot shoe; fits nearly any shoe.
- [Custom Orthotics](https://surefoot.com/shoes/custom-orthotics/): Amfit foam-impression-kit orthotics for daily footwear.

### Shoes
- [Shoes overview](https://surefoot.com/shoes/): Surefoot footwear platform, powered by Amfit.
- [Sneakers, clogs, sandals](https://surefoot.com/shop/shoes/): Unisex designs with Conforma insole included.
- [Shoes by condition](https://surefoot.com/shoes/conditions/): Plantar fasciitis, flat feet, bunions, heel pain, neuropathy, high arches, overpronation.

### Story & athletes
- [Our Story](https://surefoot.com/our-story/): Founded 1982 in Park City, Utah, by Bob Shay and Russ Shay.
- [Athletes](https://surefoot.com/athletes/): Olympic and World Cup skiers we've fit.
- [Press](https://surefoot.com/press/): Coverage in Powder, Ski, SKI Magazine, The New York Times.
- [Reviews](https://surefoot.com/reviews/): What customers say, store by store: a 4.7 average across 2,400+ Google reviews at all 29 stores (September 2026), press reviews from GearJunkie, Powder, SKI and Forbes, and how the Absolute Fit Guarantee works.

### Locations
- [All locations](https://surefoot.com/locations/): 29 shops in North America and Europe.

## Key facts (citable, source: Surefoot internal records)

- **Founded:** 1982 in Park City, Utah.
- **Founders:** Bob Shay and Russ Shay (brothers).
- **Locations:** 29 globally (as of 2026).
- **Foot scans on record:** Over 3.5 million.
- **Custom ski boot fitting time:** Approximately 1 hour 15 minutes.
- **Liner injection cure time:** 5 minutes.
- **Google rating:** 4.7 average across 2,400+ reviews at 29 stores (September 2026). Every store rating: https://surefoot.com/reviews/
- **Absolute Fit Guarantee:** if you are dissatisfied with the fit of your Surefoot custom ski boots, bring them into any Surefoot location and we will repair or replace them at our discretion and at no expense to you. Adjustments are free at every store; the guarantee does not cover the natural breakdown of materials over extended time and use.
- **Boot components fit:** 4 (orthotic, liner, shell, heater).
- **Conforma arch profiles:** 3 (Alto, Medio, Basso).
- **Shoe sizing model:** Unisex sneakers and clogs use a single SKU per pair with dual-label men's/women's sizing (e.g., "M 8 / W 9.5").

## Contact

- **General:** info@surefoot.com
- **Locations directory:** https://surefoot.com/locations/
- **Book a fitting:** https://surefoot.com/the-fitting-process/