October Madness has ended.

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Skier carving through deep powder in the sun

Fri Oct 23 – Sun Oct 25 · 19 participating stores

October Madness

20% off new ski boots, liners and accessories. Winterheat too. Fri Oct 23 to Sun Oct 25, in store at 19 participating Surefoot stores in Colorado, Utah, California, Idaho, Wyoming, Montana and Vermont.

Fri to Sun
Oct 23–25
Participating stores
19
New boots, liners and accessories
20% off
In store · fitting times fill up
Book ahead
Surefoot fitter in a one-on-one boot assessment with a customer

Why book

The sale weekend fills up.

Get your boots dialed during our locals sale, before the season starts. Book ahead and your fitter’s ready when you walk in.

What goes into your boot

Built for your foot.

The best feeling in skiing shouldn’t be unbuckling your boots at lunch. But most boots are built for an average foot that doesn’t exist. At Surefoot, we build the boot around yours.

  1. Scan 538 points on the bottom of your foot.
  2. Custom insole Milled from that same scan, right in the store.
  3. Liner Injected while you stand in the boot, so it molds to your foot.
  4. Winterheat Up to 17 hours on a charge.

The offer

Brand new gear is 20% off.

This season’s boots, liners and accessories just arrived in store. From Friday, Oct 23 to Sunday, Oct 25, they’re 20% off.

New ski boots

20%off

  • Surefoot custom ski boots, shell and liner
  • Ski boots with the stock liner

Custom insole not on sale.

Custom liners

20%off

  • Contoura liners, on their own

Accessories

20%off

  • This season’s accessories

Winterheat

20%off

  • Heated batteries for Contoura liners

Not on sale: custom insoles and junior boots. Ask about our Growing Pains program for juniors.

In store at 19 participating Surefoot stores, Oct 23–25. Not at our New York City or Los Angeles stores.

From our customers

4.7 on Google 2,400+ reviews across our 29 stores

Custom foamed liners with heaters are a complete game changer. I’ve never had boots that are comfortable, supportive, and keep my feet warm.
Google review · Surefoot Park City
As a ski instructor, I spend countless hours in my boots, … Last season, I logged more teaching days on snow than any other year in my 20-plus-year career—and I credit that to the perfect fit of my Surefoot boots from the Mammoth team.
Google review · Surefoot Mammoth
I recommend all my clients and athletes I coach at SSCV to pay a visit to Surefoot, and get dialed. Steps from the Gondola, you can test your boots, and walk right back in for adjustments. Unbeatable.
Google review · Surefoot Vail
Ray built me the best ski boots I have ever had. I wasn’t sure I could ski any more my boots hurt so bad. Ray changed all of that. Never thought boots could feel so well. Bonus they are heated.
Google review · Surefoot Killington
I so appreciate that Surefoot will continue to work on boots after the purchase so that they are comfortable and perform as expected. I wouldn’t go anywhere else for boots.
Google review · Surefoot Jackson Hole
There is getting fitted to new ski boots, and then there is getting new ski boots fitted to you. And not only is the product that great, but the team to provide the service is even better.
Google review · Surefoot Denver
I have never, ever skied in boots that combine high performance with all-day comfort… until now. … life is too short for skiing a single day in poor-fitting boots that hurt, and the investment to fix that is 100% worth it.
Google review · Surefoot Palisades Tahoe
The store is so chill too, no pressure just a genuine desire to give you the best fit possible. … These boots have held up. It’s the best ski gear investment I’ve ever made and it’s worth every cent.
Google review · Surefoot Big Sky
I’m a ski patroller with Beaver Creek and I have been going to Surefoot for years. They always go above and beyond to help me out, regardless of the circumstances.
Google review · Surefoot Beaver Creek
As a former racer, I needed precision, not just comfort. Surefoot refined my new Lange 130 RS over multiple visits until everything felt exact. I’m very happy with Adam and Henry’s attention to detail.
Google review · Surefoot Stowe
Billy helped me get new orthotics and custom liners and was amazing the entire time. Was hesitant wanting to spend so much money, but they are well worth the cost if you ski a lot. I immediately noticed a difference.
Google review · Surefoot Canyons
For the first time in my life my feet don’t hurt when I ski and they are even warm. Keith was so patient with me and creative with getting my boots fitting perfectly.
Google review · Surefoot Sun Valley
After my first run, I needed a couple of adjustments. I walked right in and Todd jumped right in! Not sure what type of sorcery he employed, but whatever he did made my boots fit like the most comfortable pair of slippers!
Google review · Surefoot Steamboat
…he fit me for the FIRST ski boot I ever had that was actually comfortable all day long! And I’ve been skiing for over 40 years.
Google review · Surefoot Northstar
100 percent worth it to go with Surefoot liners and heaters. I have over 5 seasons on my liners and they have done multiple adjustments and repairs at no extra cost.
Google review · Surefoot Copper
Sales guy was great, I never felt like he was trying to upsell me or wasn’t being honest. Gave me options and his opinion which did not add up to the more expensive product.
Google review · Surefoot Breckenridge
He quickly identified what needed to be corrected and moved me to the higher volume version of the same boot and then was able to solve the remaining minor issue. In and out in about 15 minutes. The Surefoot fit guarantee is awesome!
Google review · Surefoot North Denver
I came in with a heel problem in my ski boot and they made me a custom footbed, then adjusted, adjusted, and adjusted again to make it right. GO SEE THEM! Worth every penny.
Google review · Surefoot Keystone
…when we couldn’t get the right boot fit he said I won’t sell you these boots.
Google review · Surefoot Aspen

Book your fitting

Get fit before opening day.

The sale is on at these 19 participating stores only. It isn’t running at our New York City or Los Angeles stores.

    This season’s ski boots: 20% off Surefoot custom ski boots (shell and liner) and ski boots with the stock liner. Contoura custom liners on their own: 20% off. This season’s accessories: 20% off. Winterheat: 20% off. Custom insoles and junior boots are not on sale; ask about our Growing Pains program. In store only at the participating Surefoot stores listed above, Oct 23–25.